Our journey

It all started by accident on a flight to San Francisco. One of our teammates, Nadav, realised the rash he had was more than just an itch. It was a complicated skin condition called psoriasis.

Nadav’s search for a solution led him deep into traditional Chinese medicine. But it also put him in contact with respected doctors in the West. He was convinced the way forward lay in harmonising the two sciences.

Eventually, Nadav set up a team in a state-of-the-art lab in France to put the most powerful traditional remedies he’d discovered to the test of modern science.

The work they did in the lab would earn the Medovie team 17 patents over the next 10 years. Those 17 patents told them they had a skincare product worth sharing with the world.